Cultivating emotional engagement with the humble fabrics used to make outdoor environments livable
Atmosphere Premium Fabrics
Brand Strategy | Packaging Design
Atmosphere is a select range of fabrics used in the making of outdoor blinds.
How do you create atmosphere? This question became the kernel for the design brief and the catalyst for the art direction.
The design solution involved capturing atmosphere and attaching that to the quality fabrics used to create a livable outdoor space.
The design included packaging, bi-fold brochures, folder dividers and fabric swatch labels.