© 2017 by Designerly Beings

Redefining instant noodles
I Am Fresh Noodle Company

Fast Moving Consumer Goods | Packaging | Branding

Bold and bright graphics were used to enhance the product's visibility on the store shelf. They are eye catching and playful.

An informal tone of voice was used to describe the product and this particular voice ties in with the brand's playful visual identity which was already established through the logo, illustrations and colours.