© 2017 by Designerly Beings

Identifying market gaps in craft beers
Amber Alchemy

Luxury packaging | Branding | Logo systems | Brand strategy

Amber Alchemy is a craft beer and the brand strategy involved creating a new market segment in the overly saturated craft beer sector.


The premium luxury craft beer is positioned between craft beers and premium spirits.

To strengthen the brand's identity a logo system was developed and applied to a variety of packaging that accompanies the product.

The logo system, label design, and package design is intended to enhance the brands luxury appeal.